Entrepreneurial Innovation and Digital Transformation: Drivers of Business Competitiveness in the Global Economy
Keywords:
Business Competitiveness, Digital Transformation, Entrepreneurial Innovation, Global Economy, Strategic ManagementAbstract
In the dynamic global economy, entrepreneurial innovation and digital transformation are vital drivers of competitiveness. Organizations are compelled to adopt innovative practices and digital technologies to remain agile, efficient, and responsive to evolving market demands. Entrepreneurial innovation promotes creativity, adaptability, and risk-taking, enabling firms to generate unique solutions and value propositions. Simultaneously, digital transformation—through artificial intelligence, big data analytics, cloud computing, and automation—reshapes operations, customer engagement, and decision-making. The interaction between innovation and digitalization creates synergy that enhances performance, fosters sustainable growth, and builds resilience in volatile environments. In globalization, where firms face intense competition, shifting consumer preferences, and rapid technological disruptions, this integration becomes increasingly critical. Companies that successfully merge entrepreneurial mindsets with digital strategies gain stronger competitive advantages and are better positioned for long-term adaptability. Case studies and theoretical frameworks demonstrate both opportunities and challenges in leveraging these elements. Opportunities arise in improved efficiency, personalized customer experiences, and innovative business models, while challenges include digital infrastructure gaps, cultural resistance, and cybersecurity risks. To address these, businesses must foster a culture of continuous learning, invest strategically in technology, and align leadership with transformative goals. The findings highlight that competitiveness in the digital era depends not only on technological adoption but also on entrepreneurial capacity to innovate. Organizations that prioritize both can respond effectively to change, exploit emerging opportunities, and build sustainable value. This study provides insights for business leaders, policymakers, and researchers seeking to understand how entrepreneurial innovation and digital transformation jointly shape the future of global competitiveness.
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